FOR B2B SAAS FOUNDERS

Install A Customer Acquisition System That Pays For Itself Every Day, In The Next 24 Hours.

The LadderFunnel System allows you to quickly bring in new paying customers daily, that pay for themselves same-day within 24 hours.

Instead of burning money with free-trials and dealing with the low-value customers chasing freebies, bring in quality, paying customers who use your software and retain month after month.

Total value: $985
$7
One-time payment · Instant access
Get The Installation Pack — $7

30-day money-back guarantee · AI SKILL.md Pack · Copy Templates · Over-the-shoulder Guides

app.ladderfunnel.com/installation-pack
LadderFunnel Installation Pack
1 AI SKILL.md Pack
2 Offer Stack Generator
3 Funnel Copy Templates
4 Tracking & Automation
5 Acquisition Ad Pack
6 Email Ascension Sequence

The LadderFunnel Architecture

How we turn expensive ad clicks into profitable recurring SaaS subscriptions on day one.

Phase 1: Acquisition

Self-Liquidating Campaigns

Run ad campaigns that pay for themselves. By turning clicks into buyers instantly, you achieve a same-day payback cycle on your ad spend.

Phase 2: Activation

Instant Software Utility

The customer buys and immediately has a real use case for your software. They retain because they're actively using it, not just forgetting a free trial.

Phase 3: Scaling

Confident MRR Growth

Lifetime value grows as your MRR foundation builds. With acquisition costs covered on day one, you can scale customer acquisition confidently and quickly.

You're Paying to Acquire People Who Never Intended to Pay You

Free trials attract the wrong people. Your dashboard looks great. Your bank account tells a different story.

The "Day 13" Cancellation

Attracting free trial customers that mark on their calendar to cancel on day 13 before it renews and had no intention of actually paying.

Burning Cash On Hope

Paying a fortune on marketing to bring in free trial users, hoping they convert, but going heavily into the negative and burning cash, rolling the dice that they do convert.

Months-Long Breakeven Cycles

Having to burn cash upfront to get users, with a breakeven cycle that goes deep into month 3 and 4 at best. Imagine reducing that cycle to same-day, making growing your business so much easier.

The Accidental Revenue Trap

Building your business on free trial users looks exciting, but you know they don't use your product and just forgot to cancel. Yes this pays you, but deep down you know this isn't a solid base. You need users who actually want to be there.

Angry Support Tickets

Dealing with difficult customers who forget to cancel their free trial, and then get angry because they were billed exactly as they agreed to.

Support Burden Without Reward

Spending hours answering questions and debugging issues for trial users who demand premium support, only to churn the second they actually have to pay.

Get The Installation Pack For $7

30-day money-back guarantee · One-time payment

The Complete LadderFunnel Installation Pack

A collection of precision AI workflows that build your funnel for you. Skip the blank page and go straight to launch.

1

The SKILL.md Pack

The core operating system. Drop these files into Cursor, Claude Code, or Codex to instantly train your AI to become an expert LadderFunnel architect.

2

Offer Stack Generator

Type "@offer-stack-generator" and the AI will analyze your SaaS to output a high-converting $7 intro product, $27 bump, and recurring upsell structure.

3

Funnel Copywriter

No staring at a blank page. The AI writes your 4-page funnel (Intro, Checkout, Upsell, Thank You) using our battle-tested conversion formulas.

4

Tracking & Automation Scripts

Generate the exact breakeven calculator math and webhook configurations needed to connect Stripe purchases to your email sequences.

5

Acquisition Ad Planner

The AI writes 3 variations of Facebook conversion ads designed to acquire $7 buyers at breakeven. Includes creative briefs and campaign structure.

6

Email Ascension Writer

Automatically draft the 30-day "hard truth" sequence that transitions $7 intro buyers into loyal monthly SaaS subscribers.

Completed Orders 16
Unique Buyers 15
Orders (30d) 1
Avg Order Value $26.81
Live Dashboard

Replace Free Trials With Paying Customers

Reduce your breakeven cycle to same-day, which means you can invest in growing your customer base without having to wait months. How much easier would it be knowing your ad spend comes back same day?

Build your business on a foundation of paying customers who actually use your product and retain for months and months. Bring the right customers in, instead of the freebie-chasers.

Have an automated system where new customers are signing up daily, without having to do calls.

Total value: $985

$7
Get Instant Access

30-day money-back guarantee · One-time payment (limited time offer)

Everything You Need to Build Your Self-Funding Pipeline

No staring at a blank page. Drop the assets into your AI and generate your funnel in an afternoon, or pass the video modules to your growth team.

Why free trials are killing your SaaS. The real cost of "free": trial abuse, vanity signups, and accidental retention.
The paid entry point. How to build an intro product that goes into the problem-aware market and creates the need for your software.
The value ladder. $7 → $27 → $97/mo. Each step filters for higher intent. Customers ascend because they want to.
The AI copywriting formulas. PAS, AIDA, If/Then, and transformation frameworks. Fill in the blanks and get copy that converts browsers into buyers.
The 4-page funnel templates. Squeeze page, sales page, upsell page, thank-you page. Plug your offer in and go live.
Self-funding ad math. Your intro offer covers ad spend on Day 1. Know your numbers before you spend a dollar.
Traffic that filters for intent. Ad targeting, organic pre-qualification, and SaaS onboarding funnels that attract real buyers.
Warm audience nurture. The email sequence that turns $7 buyers into loyal subscribers who ask for annual billing.
The SDR warm pipeline. 30% upgrade direct. 70% become warm leads for your closers. Keep your best SDRs happy and hunting.
Launch checklist. Everything from offer setup to go-live. Turn on the new system and start acquiring buyers in a weekend.
Get The Installation Pack For $7

30-day money-back guarantee · One-time payment

What's Inside The Installation Pack

The AI skills, templates, and frameworks you need. Drop them into your IDE and deploy in 24 hours. Plus the complete 24-lesson video blueprint to train your growth team.

Asset 1: The AI SKILL.md Pack

The core intelligence of the system. Drop these SKILL.md files into Cursor, Claude Code, or Codex to instantly train your AI on the LadderFunnel model.

  • Pre-configured SKILL.md workflows
  • AI prompt library for generation
  • Instant workspace setup

Asset 2: Offer Stack Generator

Plug in your software's core value and let our frameworks generate a $7 intro product that seamlessly transitions into your SaaS subscription.

  • Intro product idea generator
  • The $27 order bump formula
  • Recurring upsell transition script

Asset 3: Funnel Copy Templates

Don't write from scratch. Use our battle-tested, fill-in-the-blank copy formulas for your 4-page funnel to maximize conversions.

  • Sales page structure & templates
  • High-converting checkout copy
  • Upsell & Downsell pages
  • Over-the-shoulder video guides

Asset 4: Tracking & Automation

Deploy the math and scripts that power a self-funding funnel. Know your breakeven numbers before spending a single dollar on ads.

  • Plug-and-play tracking scripts
  • Breakeven ROI calculator
  • Webhooks & Zapier integration templates

Asset 5: Acquisition Ad Pack

The exact ad frameworks that attract qualified buyers instead of free-trial tire kickers. Includes creative guidelines and copy structures.

  • Facebook ad campaign templates
  • Fill-in-the-blank ad copy
  • Retargeting sequences
  • Launch checklists

Asset 6: Email Ascension Sequence

The automated 30-day sequence that ascends $7 intro buyers into loyal monthly subscribers. Just drop the templates into your ESP.

  • 30-day email sequence templates
  • In-app upgrade prompts
  • Pre-written non-buyer recovery

From the Desk of Duncan Trevithick

I built an AI-powered SaaS. Every time someone signed up for a free trial, it cost me real money. Not just ad spend, but actual AI usage costs every time they touched the product. Each freeloader burning through GPT tokens on my dime.

I knew I'd built something genuinely valuable. Customers who stuck around loved it. But I was competing against venture-backed startups who could afford to run ads at a massive loss and give away more AI usage than I could ever subsidise. They had millions in funding. I had a credit card and a growing API bill.

So I killed the free trial.

I replaced it with a $7 paid intro product that educated people on the problem my software solved. The freeloaders vanished overnight. The people who came through? They understood the value before they ever touched the product. They converted at a higher rate. They stayed longer. They actually used the thing I built.

The $7 covered my ad spend on Day 1. The upsells stacked revenue I'd never had before. And suddenly I wasn't competing on who could burn the most VC cash. I was competing on who had the best customers. That's a fight I can win.

I documented the entire system into the LadderFunnel Installation Pack so you don't have to figure it out the hard way like I did. Everything from the offer structure to the copy frameworks to the exact email sequences.

Your product is too good to give away for free to people who will never pay you. This is how you fix that.

Duncan Trevithick, Founder

30-Day Money-Back Guarantee

Install the assets. Deploy your pipeline. Launch the new system. If at any point in 30 days you decide this isn't for you, full refund. No questions.

No hoops. No awkward calls. Email us and we refund every penny.

You get the complete installation pack with zero risk. Either it works, or you get your money back.

This Is For Founders Who Are Done Guessing

Tired of Staring at Blank Pages

You know you need a funnel, but writing the copy, figuring out the offer, and structuring the pages takes weeks. You want an AI to do the heavy lifting so you can just hit launch.

Sick of Free Trial Abuse

You're watching hundreds of signups hit your free tier every month. 5% convert. The rest churn before they ever see value. You're subsidizing tire-kickers and it's eating your runway.

Need Self-Funding Acquisition

You want to run paid ads to acquire customers, but you can't afford to float the CAC for 6 months while waiting for payback. You need a system that pays for the click on Day 1.

Want to Move Fast

You don't want to learn how to be a marketer from scratch. You want to drop an instruction pack into Cursor, Claude Code, or Codex, generate your assets, and deploy a self-funding pipeline this weekend.

You Could Spend Weeks Building This From Scratch...

You could guess your offer structure. You could stare at a blank Google Doc trying to write a high-converting sales page. You could waste thousands testing ad copy that doesn't convert.

Or you could just install the assets:

  • Plug-and-play SKILL.md AI workflows
  • AI-generated $7 offer and $27 order bump
  • Battle-tested funnel copywriting formulas
  • Breakeven math & webhook scripts ready to deploy
  • 30-day email ascension sequence templates

Less learning. More deploying. Pipeline installed in 24 hours.

Get Started For $7

Got Questions?

The complete LadderFunnel Installation Pack: The AI SKILL.md Pack, Offer Stack Generator, Funnel Copy Templates, Tracking scripts, Ad frameworks, and the 30-day Email Nurture sequence. Everything you need to drop into your IDE and replace your free trial with a system that attracts paying customers in 24 hours.
No. The installation pack is designed to be plug-and-play. If you can use AI tools like Cursor, Copilot, or ChatGPT, and follow over-the-shoulder instructions, you can deploy this funnel. We give you the exact assets to copy, paste, and launch.
It gives you both the theory and the execution. You get the 24-lesson Blueprint video course explaining exactly how the math and psychology work (perfect for passing to your growth team). And you get the AI SKILL.md Installation Pack to generate the actual assets instantly. Learn the strategy, let AI do the writing.
If you're a B2B SaaS founder dealing with free trial abuse, low-intent signups, or retention built on people who forgot to cancel: yes. This system works whether you're running paid ads, have organic traffic, or want to replace your free tier entirely. 30-day money-back guarantee if it doesn't fit.
You don't have to. Some founders run the LadderFunnel alongside their free tier and use it as a separate paid acquisition channel. But most find that once they see the quality difference between paid customers and free trial users, they phase out the free tier entirely. The $7 entry point attracts people with real intent. And those people convert, retain, and buy more.
When someone pays to get in, even $7, they're a fundamentally different customer. They chose you. They're invested. They actually use the product. Compare that to free trial users who signed up on a whim and never logged in again. Paid-first customers retain with intention, not inertia. They upgrade, they refer, and they don't leave angry Trustpilot reviews when they finally notice the charge.
Around 30% of funnel buyers upgrade directly to your SaaS. Self-serve, no sales call needed. The other 70% are warmed-up leads who already bought from you and trust your brand. Feed those to your SDRs. Their confidence goes up, their close rates improve, and they start performing better on cold leads too. It's the difference between grinding 100% ice-cold outbound and having a healthy mix. You keep your best closers happy. And you attract better ones.
Because this is a LadderFunnel. You get the Installation Pack for $7, deploy your funnel, then upgrade to LadderFunnel Pro (our software) when you're ready to scale faster. We make money on the upsell, not the intro. Exactly like your funnel will.
Yes. Because you're not writing everything from scratch. You're using our AI SKILL.md Pack to generate the copy, offers, and emails in minutes. Drop the assets into your funnel builder and hit launch. It's an installation, not an endless project.

We can't promise you these exact results, but we can give you the entire system that achieved them. What you do with it is up to you. This is an installation pack, not a magic button. Put the work in and the system works.

Build Your Pipeline. Get Real Customers.

Special Launch Pricing

Get Started Today

$7

You could take that $7 and blow it at Starbucks faster than you can say Frappuccino... or you could invest that same $7 into a system that builds sticky MRR. This is an absolute no-brainer.

Inside The Installation Pack:
  • Asset 1: The AI SKILL.md Pack
  • Asset 2: Offer Stack Generator
  • Asset 3: Funnel Copy Templates
  • Asset 4: Tracking & Automation
  • Asset 5: Acquisition Ad Pack
  • Asset 6: Email Ascension Sequence
  • Bonus: The 24-Lesson Video Blueprint
Total Value:$985
Today's Price:$7
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30-Day Money-Back Guarantee

$7 One-time · 30-day guarantee
Get The Installation Pack