Resources & Guides

Build Funnels That Pay for Your Ads

Practical guides on funnel strategy, paid ads, and customer acquisition — for founders who want buyers, not freeloaders.

Funnel Strategy Paid Advertising Customer Acquisition

Funnel Strategy

Build high-converting sales funnels that pay for your ads from day one.

Funnel Strategy Complete Guide
The SaaS Value Ladder: Build a Self-Funding Acquisition Pipeline
A value ladder replaces free trials with a paid sequence of offers that funds your ads and filters for intent. Here's exactly how to build one for SaaS.
February 23, 2026 • 18 min read
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Funnel Strategy Complete Guide
What Is a Self-Liquidating Funnel? (And How to Build One)
A self-liquidating funnel pays for your ad spend with a low-cost front-end offer. Here's exactly how it works and how to build one in 2026.
February 20, 2026 • 9 min read
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Customer Acquisition

Replace free trials with paid acquisition systems that attract intentional buyers.

Customer Acquisition
The Free Trial Trap: Why SaaS Free Trials Attract Freeloaders, Not Buyers
Free trials promise growth but deliver tire-kickers. Here's what free trial abuse actually costs, how to detect and prevent it, and why a paid entry point attracts intentional buyers instead.
February 22, 2026 • 11 min read
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Customer Acquisition
SaaS Customer Acquisition Cost: What's Normal, What's Broken, and How to Fix It
SaaS CAC benchmarks, the CAC:LTV ratio that actually matters, and why a self-liquidating funnel can make your effective CAC zero.
February 22, 2026 • 12 min read
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Customer Acquisition Complete Guide
SaaS Customer Acquisition Strategy: The Paid-First Playbook
Most SaaS acquisition strategies bleed cash and attract the wrong customers. Here's the paid-first playbook that fixes the math from day one.
February 22, 2026 • 18 min read
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Customer Acquisition
SaaS Free Trial Conversion Rate: Benchmarks, Averages, and What to Do Instead
SaaS free trial conversion rate benchmarks range from 2% (freemium) to 51% (CC-required). Here's what's normal for your model, why cold-traffic rates disappoint, and what the paid-first alternative looks like.
February 22, 2026 • 11 min read
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Customer Acquisition Complete Guide
Sales Funnel for SaaS: The B2B Acquisition Framework That Pays for Ads
Standard sales funnels don't work for B2B SaaS. Here's the paid-first framework that covers your ad spend from day one and converts cold traffic into subscribers.
February 22, 2026 • 16 min read
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